I am the team lead for this web governance software and am responsible for running all reports, audits, and monitoring KPIs. I consolidate the results into two sections: analytics/reporting and quality assurance/KPIs.
Some of the features that I have used in this system are:
- Page Views
- Entries and Exits
- Location
- Device Used
- Broken Links
- Dead Pages
- Misspelled Words
- Heat Mapping
The analytics portion of my duties require me to pull reports and present them to the Assistant Vice-President as well as other members of the senior leadership team. The quality assurance/web governance module is where I spend most of my time and what I enjoy doing. This aspect of the tool crawls the whole site and assigns an overall DCI (Digital Certainty Index) score that is regularly adjusted to reflect the changing digital environment.
I use this score to run reports and create KPIs to track progress across our site. I collaborate with the content owners during this step to ensure content quality and to expedite the optimization process. I thoroughly enjoy this responsibility because I like analyzing and visualizing the data and I can track the progress that is being made over time. I also enjoy reviewing the analytics and seeing where our users are hitting the site and how they are moving around it. As a result, I have hard data and can offer input in site redesigns and reorganizations.
Detail-oriented Technical Project Manager with 10+ years of experience in website implementation and management projects. Proficient in planning, problem-solving, and coordinating to consistently achieve project objectives. Skilled in content management systems, website management, and web scalability, with an analytical mindset to identify, troubleshoot, and resolve website-related issues efficiently.
Paul Latka is a Senior Analyst from Chicago and living in Tampa. This site displays some of the projects that I have worked on in my 10+ years of hands-on experience. If you would like to know more about me and my work please email me.